Brand Style Guide / THIESS 2019

New brand positioning required a refresh of the Brand Style Guide

Deliverables

An updated Brand Style Guide representing the new market positioning.

My role

Research, development, design and deployment across global operations.

Brand strategy
Project management
Creative direction
Stakeholder engagement

Project outcome

The updated Brand Style Guide incorporated new brand codes including graphic elements, an extended colour palette and a new typeface to support multiple languages, allowing the brand’s visual identity to align to its new global market position.

Project highlights

Design mindset

One page outlining four key principles intended to inspire and guide the design team.

Distinct brand codes

The introduction of new graphic elements to provide visual distinction to the brand.

Global typographic look

New fonts with latin and cyrillic letterforms, allowing for multiple languages previously not possible.

Multiple examples

Inclusion of over 50 visual executions to showcase the brand and articulate the new codes.

Please get in touch if I can assist you or your team.

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