Campaign / THIESS 2021

Artwork and materials to celebrate the launch of a Reconciliation Action Plan.

Deliverables

A bespoke indigenous artwork to be used in conjunction with the company brand across internal and external materials.

My role

Agency liaison, followed by in-house creative direction of materials ensuring alignment to the brand and company reconciliation vision.

Brand strategy
Engaging with agencies
Creative and art direction
Project management
Stakeholder engagement
Supplier management

Project outcome

The artwork commissioned beautifully demonstrated the company’s commitment to Reconciliation. Our in-house team were lucky enough to be able to work with the artwork, incorporating it across campaign materials that had their own look and feel while respecting the artwork’s style guide and adhering to the company’s own. The campaign generated a lot of interest from staff who wanted to add the artwork to everything from business cards to polo shirts.

Project highlights

Commissioning an original artwork

Working with an agency and indigenous artist to develop an artwork that brought the company’s Reconciliation vision to life

Learning about indigenous symbolism

This project led to a greater appreciation and understanding of symbolism in Indigenous artwork

Working with two style guides

A challenging yet rewarding situation resulting in a unique style that respected the artwork and remained true to the brand

Seeing the business engage

As the RAP materials were being released to the business, people started to get involved and wanted to be part of the conversation

Please get in touch if I can assist you or your team.

Contact me